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Pritom Das is a tech entrepreneur, business development marketing consultant and freelance author. The sudden rise of NFTs and their success in bringing shortage and exclusivity to digital items will drive new models of buyer engagement and loyalty. They’ll also lead to extra digital product innovation, higher empowerment for their creators, and a fuller realization of the grand ambitions for blockchain, cryptocurrency, and the decentralized net.
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For instance, online retailer Amazon has opened physical e-book shops (for each bodily and e-books). In addition to e-readers, that are designed to only show e-books, smartphones, and tablets bring entire libraries to customers’ fingertips. More than 80 % of American adults own a smartphone, and more than half own a tablet and/or an e-reader.