9 emerging artists. 3 creative consultants. 4 major creative sessions. 3 major revisions. 4 months. Close to a hundred sticks of chicken inasal and spareribs. About the same volume of rice. Countless cups of coffee and soda. A lot of love. Tons of faith.
These were what went into the making of the 2012 MassKara Festival logo.
It is a logo that captures the year’s creative impulses and temperament, the elements and values that will animate this year’s edition of the MassKara.
This year’s logo is also a statement on Bacolod’s vibrant, dynamic and thriving art scene – a fact that we should deploy in our tourism campaign as much as we highlight our food, places, and culture.
Other cities in the world are trying to position their places as art destinations because they know that art is fast becoming a huge tourism pull, attracting tycoons and jet-setters to places where art thrives.
For that their governments invite artists to perform, work, and even live with them. Bacolod is gifted. It does not have to do all that because we have artists as gifted and talented as any in the world and just as hard-working. All they need is the venue to showcase this gift and the means to tell the world of their work.
This is the reason why we have encouraged the active participation and involvement of artists in the MassKara, to make it a showcase of our tremendous artistic gifts and thus help in our tourism campaign.
That is what the logo captures: the tourism attractions of our city where life is good, where art, which is the highest expression of man, is an everyday reality.
As if this is not enough, our community of artists in this city is among the most generous of their time and talents, always ready to do their share for their city.
ELI F. J. TAJANLANGIT